What is a marketing strategy? Is that the same thing as your marketing plan? In short, No.
Your marketing strategy is one of the most important pieces of your overall marketing plan for your business. What?! You don’t have a marketing plan? Whether you have a network marketing business, e-commerce, or brick and mortar, your marketing needs to be in place and at the forefront of your mind because how else are people going to know what you offer. So let’s at least get started here with a part of your marketing plan. Your marketing plan is the overall blueprint for marketing which is going to include information such as marketing objectives, your competition, your niche, your pricing, etc. Your marketing strategy includes very specific actionable steps you are going to take in order to achieve your marketing plan. Still with me? Good. Today I wanted to share with you the importance of marketing strategy planning, marketing strategy tips, and how to write a marketing strategy. I always say that “A Goal Without a Plan is a Wish!” So when I say that you need to have a very complete and thorough marketing strategy plan, I absolutely mean that nothing is more important. Your marketing strategies are going to develop your customers awareness of the products and services you offer, it is also going to develop a larger customer base, and finally it is going to begin building that level of customer loyalty that we all need in order to have longevity in our growing business. So having a solid foundation with clear attainable, executable steps is going to make you the puppet master and not the dummy on the string. As far as marketing strategy tips go, some of the best advice I have goes like this:
-Write a 90 day marketing strategy plan: Incorporate enough time for it to work, but not long enough for you to get comfortable doing tasks that don’t work. Work the 90 Days, then evaluate.
-Write out EVERY marketing task you seem fit: Online, offline, print media, etc. Just make a list and prioritize and number each task. Number 1 for items that need to happen now that will give you the most bang for your buck. Number 2 for the items that can wait a month and you will start doing in 1 month from now. And number 3 for all items that you will begin doing in your 3 month of your 90-day plan.
-If at all possible, find a partner or RUNNING MATE: Taking on a partner to help execute your marketing strategies will not only make you more effective, but it will also make you accountable for the tasks that you are responsible for and you will also have someone to bounce ideas off of. And finally, here are some example actionable tasks that can be included in your own marketing strategy.
-Post card mailing to local residents – 2 times a year.
-Call NEW 5 potential clients a day – Daily
-Use Twitter and Facebook for 20 minutes a day finding new followers, tweeting, and engaging followers –Daily
-Spend 30 minutes a day on Facebook doing status updates, finding new potential clients, posting in groups – Daily
-Press Releases –5 per quarter
Whether you are just beginning your business or are a seasoned vet, you will always need marketing and you will always need to update your marketing strategies to keep you relevant and in front of your customers, so be sure to make time for the planning and utilization of your marketing strategies. It will pay off in the long run.
I hope you found value in today’s post and I look forward to receiving your comments and connecting with you.
Talk to you soon!
Your Champion Strategist,
with Winning Results!