With recent studies showing that Facebook generates more traffic than Google, you can’t help but pay attention to the phenomenon. If you run a business, you are probably thinking about how you can use Facebook to grow your business. Facebook is an important marketing tool that will connect you with customers in ways never before possible.
- Attract Prospects – Having a company page allows you access to a large prospective audience, which is why 1.5 million local businesses already have company pages on Facebook. Each day those businesses connect with prospective customers. If your business is not on Facebook that means that your prospects are connecting with your competitors.
- Build Awareness – You can keep your business top of mind by distributing information through Facebook. The viral nature of Facebook allows your customers to share this information with their friends, effectively promoting your business to new prospects. This viral effect allows you to generate leads and grow your business.
- Actively Market – Facebook allows you to communicate proactively to your prospects and customers. You can reach out to your customers and update them on promotions, sales, events, and news.
One last thing to remember…Creating an effective business profile is very different than creating a personal Facebook page. Just like a business website, a Facebook business profile should be expertly designed to ensure that it looks professional and contains the critical information that customers are looking for.
I hope you found value in today’s post and I look forward to receiving your comments and connecting with you.
Talk to you soon!
Your Champion Strategist,
with Winning Results!